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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

red toy car next to a bucket of popcorn with pale pink background

Automotive Icons— Car Commercials to Learn From

A commercial can stick in your mind for years, even decades after it’s been taken off the air. We’ve gathered eight of the most iconic

Abstract highway

4 (+1) Car Buying Trends Setting the Pace

I wrote about upcoming car buying trends just shy of one year ago. Since then, those trends are still front and center. In fact, new

Man that is blindfolded

True Story: Buying Blindfolded

Every day, millions of consumers buy products online. Whether it’s Amazon, your local grocery store, or a nation-wide chain, each time you buy online you’re

Interview portraits with Reynolds dealers

Retail Anywhere: Helping Dealers Across the Board

The automotive market is always evolving. Customers expect a top of the line buying experience not only at the dealership, but at home, the office,

Dice spelling out of stock

Transparency In Sales: Selling During an Inventory Shortage

After years of decreasing profit margins, dealerships everywhere are selling vehicles at prices well above MSRP due to inventory scarcity. Even used vehicles are catching

Wooden blocks built to spell the word trust

Transparency in Sales: How To Build Trust from the Start

For many consumers, dealerships are viewed as untrustworthy, often due to past experiences. Companies like Carvana and Vroom push this perception daily with over-the-top commercials

People walking by vehicle

4 Car Buying Trends You Need to Know

Nobody saw 2020 coming. It flipped our world upside down in a matter of days, and some of us are still trying to put our