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For over a year now, low vehicle inventory has challenged dealers to think outside the box. Creativity is surely welcomed, but let’s not forget about

Scheduling appointments online

It should go without saying that one of dealers’ top goals for their business is sustainable, long-term profitability. While the day-to-day rush of dealership operations

New text message alert on mobile phone

A medium as simple as texting still drives customer experience. Make sure you're not only offering a texting option, but also sending the right texts.

Man that is blindfolded

Every day, millions of consumers buy products online. Whether it’s Amazon, your local grocery store, or a nation-wide chain, each time you buy online you’re

Interview portraits with Reynolds dealers

The automotive market is always evolving. Customers expect a top of the line buying experience not only at the dealership, but at home, the office,

Dice spelling out of stock

After years of decreasing profit margins, dealerships everywhere are selling vehicles at prices well above MSRP due to inventory scarcity. Even used vehicles are catching

Wooden blocks built to spell the word trust

For many consumers, dealerships are viewed as untrustworthy, often due to past experiences. Companies like Carvana and Vroom push this perception daily with over-the-top commercials

People walking by vehicle

Nobody saw 2020 coming. It flipped our world upside down in a matter of days, and some of us are still trying to put our