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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![red toy car next to a bucket of popcorn with pale pink background](https://fuel.reyrey.com/wp-content/uploads/2023/06/12.22.22-Automotive-Icons—-Car-Commercials-to-Learn-From.png)
Automotive Icons— Car Commercials to Learn From
A commercial can stick in your mind for years, even decades after it’s been taken off the air. We’ve gathered eight of the most iconic…
![Abstract highway](https://fuel.reyrey.com/wp-content/uploads/2022/07/TrendsWP.jpg)
4 (+1) Car Buying Trends Setting the Pace
I wrote about upcoming car buying trends just shy of one year ago. Since then, those trends are still front and center. In fact, new…
![Man that is blindfolded](https://fuel.reyrey.com/wp-content/uploads/2021/12/Blindfolded_WP.jpg)
True Story: Buying Blindfolded
Every day, millions of consumers buy products online. Whether it’s Amazon, your local grocery store, or a nation-wide chain, each time you buy online you’re…
![Interview portraits with Reynolds dealers](https://fuel.reyrey.com/wp-content/uploads/2021/07/RA_Comp_Image_600x400.png)
Retail Anywhere: Helping Dealers Across the Board
The automotive market is always evolving. Customers expect a top of the line buying experience not only at the dealership, but at home, the office,…
![Dice spelling out of stock](https://fuel.reyrey.com/wp-content/uploads/2022/03/Transparency_WP.jpg)
Transparency In Sales: Selling During an Inventory Shortage
After years of decreasing profit margins, dealerships everywhere are selling vehicles at prices well above MSRP due to inventory scarcity. Even used vehicles are catching…
![Wooden blocks built to spell the word trust](https://fuel.reyrey.com/wp-content/uploads/2021/12/trust.png)
Transparency in Sales: How To Build Trust from the Start
For many consumers, dealerships are viewed as untrustworthy, often due to past experiences. Companies like Carvana and Vroom push this perception daily with over-the-top commercials…
![People walking by vehicle](https://fuel.reyrey.com/wp-content/uploads/2021/06/Car_Buying_WP.jpg)
4 Car Buying Trends You Need to Know
Nobody saw 2020 coming. It flipped our world upside down in a matter of days, and some of us are still trying to put our…