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Late adopters are embracing kiosks, are you prepared?

I am a self-proclaimed late adopter. This was true for kiosk technology too, until recently. What does this have to do with your dealership? First, consumer behavior has changed.

Tackling Technician Turnover

Retaining technicians in an industry riddled with turnover is never easy. So how do you do it?

Creating Consistency in Your Sales Experience: Connecting With Your OEM

Back in August, Nissan announced they were expanding their EV portfolio and making changes to their retail strategy. They want to align the OEM and

red toy car next to a bucket of popcorn with pale pink background

Automotive Icons— Car Commercials to Learn From

A commercial can stick in your mind for years, even decades after it’s been taken off the air. We’ve gathered eight of the most iconic

Abstract highway

4 (+1) Car Buying Trends Setting the Pace

I wrote about upcoming car buying trends just shy of one year ago. Since then, those trends are still front and center. In fact, new

Man that is blindfolded

True Story: Buying Blindfolded

Every day, millions of consumers buy products online. Whether it’s Amazon, your local grocery store, or a nation-wide chain, each time you buy online you’re

Interview portraits with Reynolds dealers

Retail Anywhere: Helping Dealers Across the Board

The automotive market is always evolving. Customers expect a top of the line buying experience not only at the dealership, but at home, the office,

Dice spelling out of stock

Transparency In Sales: Selling During an Inventory Shortage

After years of decreasing profit margins, dealerships everywhere are selling vehicles at prices well above MSRP due to inventory scarcity. Even used vehicles are catching

Wooden blocks built to spell the word trust

Transparency in Sales: How To Build Trust from the Start

For many consumers, dealerships are viewed as untrustworthy, often due to past experiences. Companies like Carvana and Vroom push this perception daily with over-the-top commercials

People walking by vehicle

4 Car Buying Trends You Need to Know

Nobody saw 2020 coming. It flipped our world upside down in a matter of days, and some of us are still trying to put our