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The Pizza Playbook – What Ordering Pizza Teaches Us About F&I
For as long as I can remember, my family had “pizza night” every week. Without fail, every Friday evening we’d all gather around the computer…
NADA 2025: 3 Reasons Why Reynolds is the Most Excited We’ve Ever Been
Reynolds and Reynolds President, Chris Walsh, shares three reasons why he’s more excited for NADA 2025 than ever before.
Does your S-P-G have the F-L-U?
Are you service pricing guides fully utilized or have they come down with the flu?
Navigating the New Era of Car Buying
In today's fast-paced automotive market, the journey from online browsing to in-store transactions has become increasingly complex.
Automotive Icons— Car Commercials to Learn From
A commercial can stick in your mind for years, even decades after it’s been taken off the air. We’ve gathered eight of the most iconic…
4 (+1) Car Buying Trends Setting the Pace
I wrote about upcoming car buying trends just shy of one year ago. Since then, those trends are still front and center. In fact, new…
True Story: Buying Blindfolded
Every day, millions of consumers buy products online. Whether it’s Amazon, your local grocery store, or a nation-wide chain, each time you buy online you’re…
Retail Anywhere: Helping Dealers Across the Board
The automotive market is always evolving. Customers expect a top of the line buying experience not only at the dealership, but at home, the office,…
Transparency In Sales: Selling During an Inventory Shortage
After years of decreasing profit margins, dealerships everywhere are selling vehicles at prices well above MSRP due to inventory scarcity. Even used vehicles are catching…
Transparency in Sales: How To Build Trust from the Start
For many consumers, dealerships are viewed as untrustworthy, often due to past experiences. Companies like Carvana and Vroom push this perception daily with over-the-top commercials…
4 Car Buying Trends You Need to Know
Nobody saw 2020 coming. It flipped our world upside down in a matter of days, and some of us are still trying to put our…
