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Avoid Cybersecurity Nightmares this Spooky Season

Ghost on large laptop with other smaller computer users sitting at desks nearby

Seemingly unpopular opinion: I am not a scary movie fan. My rationale – and excuse – for avoiding scary movies has always been that I

Person looking defeated into a vehicles side window.

True Story: Dream Car Disaster

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

Hand holding an Olympic torch

Crafting a Winning Story: Dealership Lessons from Olympic Opening…

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

3 hands holding up the numbers 1, 2, and 3

Brand Awareness in 3 Steps

Building awareness is the first step in showing potential customers what you have to offer and creating a loyal, profitable relationship with them.