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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
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Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
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From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
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The Benefits of AI: Perfecting the Chat-to-Sales Hand-off
Over the last year, artificial intelligence (AI) has made headlines; and although it’s not necessarily new, it’s worth revisiting every so often to really consider…
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The Difference Between 99% and 99.99% Reliability
No doubt, you’ve seen national phone and internet companies tout phrases like “The Most Reliable” and “More Reliable Than…”. Now, if I showed you three…