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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough

62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?

Person looking defeated into a vehicles side window.

True Story: Dream Car Disaster

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

Robot hand fist bumping a human hand in a collaborative way

The Benefits of AI: Perfecting the Chat-to-Sales Hand-off

Over the last year, artificial intelligence (AI) has made headlines; and although it’s not necessarily new, it’s worth revisiting every so often to really consider

Data center with system error

The Difference Between 99% and 99.99% Reliability

No doubt, you’ve seen national phone and internet companies tout phrases like “The Most Reliable” and “More Reliable Than…”. Now, if I showed you three