Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![ipad with Google displayed on screen](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_Google-Business-Profile.png)
Build a (Google) Profile You Can Be Proud Of
Your customer is searching for a trustworthy mechanic. If your dealership doesn’t appear, how could they possibly choose you? That’s where your Google Business Profile…
![illustration of a person with data, gears, and a repeating cycle symbol](https://fuel.reyrey.com/wp-content/uploads/2023/06/6.9.2023-The-Power-of-Repeat-Business-Insights-on-Customer-Retention.png)
The Power of Repeat Business: Insights on Customer Retention
Developing a custom targeting strategy for your dealership can be tricky. That said, there is data that can show you where some of your best…
![Cookies sitting on top of a laptop keyboard.](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_Cookieless-Future.png)
The Cookies Are Crumbling: Preparing for the Future
What exactly can you expect from the loss of Google's third-party cookies, and how can you properly optimize your dealership in the midst of it…
![bowl of trail mix with walnuts, almonds, and dried fruits next to a spoon](https://fuel.reyrey.com/wp-content/uploads/2023/06/5.26.23-Building-a-High-Performance-Marketing-‘Mix-for-Dealerships.png)
Building a High Performance Marketing ‘Mix’ for Dealerships
A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.
![three people in a conference room looking at a screen with data on it](https://fuel.reyrey.com/wp-content/uploads/2023/06/5.19.23-A-Dealers-Transition-to-GA4_-Next-Steps.png)
A Dealer’s Transition to GA4: Next Steps
Learning curves will naturally arise with change, but there are some things your dealership can do now to make the transition from UA to GA4…
![illustration of a hand holding a car with icons floating around it](https://fuel.reyrey.com/wp-content/uploads/2023/06/5.5.23-Your-Guide-to-Converting-Service-Customers-to-Sales-Ones.png)
Your Guide to Converting Service Customers to Sales Ones
Every person that comes to your dealership has the potential to leave as a valued sales customer. That includes those individuals only stopping in to…
![ipad screen displaying web traffic analytics.](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_VR-and-WebTraffic.png)
Accelerate Your Virtual Retailing with Higher Web Traffic
We don’t want your dealership missing out on exposure or virtual retailing opportunities. Learn more ways to drive effective website traffic.
![line of car bumpers in a dealership parking lot](https://fuel.reyrey.com/wp-content/uploads/2023/06/4.21.23-Finding-and-Acquiring-Quality-Used-Cars-in-Todays-Market.png)
Finding (and Acquiring) Quality Used Cars in Today’s Market
In today’s market, your dealership’s ability to acquire quality used cars is the difference between getting ahead of the competition and sending your customers right…
![person looking at a laptop with YouTube video icons glowing above it](https://fuel.reyrey.com/wp-content/uploads/2023/06/4.14.23-8-Video-Marketing-Stats-and-What-They-Mean-for-Dealerships.png)
8 Video Marketing Stats (and What They Mean for Dealerships)
As consumers push for more readily available and dynamic content, here’s some stats to keep in mind about how video advertising could work for your…
![person with baking ingredients spread across the table in front of them cracking an egg](https://fuel.reyrey.com/wp-content/uploads/2023/06/3.24.23-Dealership-Social-Marketing-Recipe-for-Success.png)
Dealership Social Marketing Recipe for Success
Since baking (and marketing) isn’t everyone’s forte, we thought we’d share with you four things that can make or break your dealership’s social marketing recipe.