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Is your sales team staying in tune?

Everybody enjoys a good musical performance. The singer producing an amazing melody on the microphone and the band backing them up with their instruments.  The

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Configuring Posting Screens in ERA-IGNITE Accounting

If most of your day is spent posting to the journal, try starting in posting mode instead of starting in search mode.

Understanding the FTC’s Enforcement Tools and How You Can Create Your…

The Federal Trade Commission (FTC) has intensified its focus on dealerships and is attempting to add new regulatory practices to their already robust arsenal. If

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Build a (Google) Profile You Can Be Proud Of

Your customer is searching for a trustworthy mechanic. If your dealership doesn’t appear, how could they possibly choose you? That’s where your Google Business Profile

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The Power of Repeat Business: Insights on Customer Retention

Developing a custom targeting strategy for your dealership can be tricky. That said, there is data that can show you where some of your best

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The Cookies Are Crumbling: Preparing for the Future

What exactly can you expect from the loss of Google's third-party cookies, and how can you properly optimize your dealership in the midst of it

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Building a High Performance Marketing ‘Mix’ for Dealerships

A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.

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A Dealer’s Transition to GA4: Next Steps

Learning curves will naturally arise with change, but there are some things your dealership can do now to make the transition from UA to GA4

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Your Guide to Converting Service Customers to Sales Ones

Every person that comes to your dealership has the potential to leave as a valued sales customer. That includes those individuals only stopping in to

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Accelerate Your Virtual Retailing with Higher Web Traffic

We don’t want your dealership missing out on exposure or virtual retailing opportunities. Learn more ways to drive effective website traffic.

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Finding (and Acquiring) Quality Used Cars in Today’s Market

In today’s market, your dealership’s ability to acquire quality used cars is the difference between getting ahead of the competition and sending your customers right

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8 Video Marketing Stats (and What They Mean for Dealerships)

As consumers push for more readily available and dynamic content, here’s some stats to keep in mind about how video advertising could work for your

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Dealership Social Marketing Recipe for Success

Since baking (and marketing) isn’t everyone’s forte, we thought we’d share with you four things that can make or break your dealership’s social marketing recipe.