Enjoying what you’re reading? Sign up now.

Subscribe
Search

Revving Up Mobile Service: How Bozard Ford Is Transforming the Customer Experience

Bozard Ford is transforming mobile service, using technology and efficiency to enhance customer convenience and dealership profitability. Learn how they’re shaping the future of automotive service in this episode.

How to Leverage Predictive Analytics to Boost Sales Opportunities

14 years. That’s how long the average consumer is holding onto their vehicle, and this trend isn’t shifting anytime soon. When consumers hold onto their

The Rise of Parts-Running Robots

Between parts shortages, rising repair expectations, and growing backlogs, service departments today are being asked to do more with less. Time is a premium commodity,

Harvesting Profits: Autumn Opportunities in Your Service Drive

As leaves begin to fall and jack-o’-lanterns light up porches, your service drive faces its own set of tricks and treats.

ipad with Google displayed on screen

Build a (Google) Profile You Can Be Proud Of

Your customer is searching for a trustworthy mechanic. If your dealership doesn’t appear, how could they possibly choose you? That’s where your Google Business Profile

illustration of a person with data, gears, and a repeating cycle symbol

The Power of Repeat Business: Insights on Customer Retention

Developing a custom targeting strategy for your dealership can be tricky. That said, there is data that can show you where some of your best

Cookies sitting on top of a laptop keyboard.

The Cookies Are Crumbling: Preparing for the Future

What exactly can you expect from the loss of Google's third-party cookies, and how can you properly optimize your dealership in the midst of it

bowl of trail mix with walnuts, almonds, and dried fruits next to a spoon

Building a High Performance Marketing ‘Mix’ for Dealerships

A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.

three people in a conference room looking at a screen with data on it

A Dealer’s Transition to GA4: Next Steps

Learning curves will naturally arise with change, but there are some things your dealership can do now to make the transition from UA to GA4

illustration of a hand holding a car with icons floating around it

Your Guide to Converting Service Customers to Sales Ones

Every person that comes to your dealership has the potential to leave as a valued sales customer. That includes those individuals only stopping in to

ipad screen displaying web traffic analytics.

Accelerate Your Virtual Retailing with Higher Web Traffic

We don’t want your dealership missing out on exposure or virtual retailing opportunities. Learn more ways to drive effective website traffic.

line of car bumpers in a dealership parking lot

Finding (and Acquiring) Quality Used Cars in Today’s Market

In today’s market, your dealership’s ability to acquire quality used cars is the difference between getting ahead of the competition and sending your customers right

person looking at a laptop with YouTube video icons glowing above it

8 Video Marketing Stats (and What They Mean for Dealerships)

As consumers push for more readily available and dynamic content, here’s some stats to keep in mind about how video advertising could work for your