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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
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Bringing Balance to the (Work) Force: Jedi Tactics for Defeating a…
As we celebrate May the 4th, let’s look beyond the stars and into our service departments, where a challenger nearly as daunting as Darth Vader…
![](https://fuel.reyrey.com/wp-content/uploads/2023/06/Fuel_Racing.jpg)
From Track to Bay: What You Can Learn from the Efficiency of F1 Pit Crews
In the high-speed world of Formula One (F1), races are often won or lost in the pit. Let’s see how your service department can adopt…
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Operating Differently in Service: Expanding Capacity with the Techs and…
Three ways you can improve your service efficiency to manage increasing customer expectations and technician shortages.
![three illustrated figures holding up a bullhorn with an text icon coming out of it](https://fuel.reyrey.com/wp-content/uploads/2023/06/11.17.22-Dealer-Success_-Direct-Tangible-and-Valuable-Communication.png)
Dealer Success: Direct, Tangible, and Valuable Communication
Letters from happy dealers are our favorite reading material. Find a comfortable seat, fill up your coffee, and read on.
![hand holding a phone with an email reminder displayed on it](https://fuel.reyrey.com/wp-content/uploads/2023/06/10.17.22-Service-Marketing-Scenarios_-Why-Automated-Follow-Ups-Work.png)
Service Marketing Scenarios: Why Automated Follow-Ups Work
A problem that seems to plague almost every service drive is what to do when customers decline the services recommended to them.
![service technician working on vehicle](https://fuel.reyrey.com/wp-content/uploads/2022/06/tech-challenges-fuel-600x400-1.png)
The 3 Biggest Challenges of Being a Technician
Technicians are hard to find, and once you do, most aren’t satisfied with their jobs. In fact, 79% of technicians have considered leaving the industry.…
![Technicians working together on fixing a part](https://fuel.reyrey.com/wp-content/uploads/2021/08/daytona-fuel-600-x-400.png)
How Daytona Toyota is Getting Quality Technicians
Photo: Daytona Toyota, Daytona State College Finding and keeping technicians is a challenge for many dealerships today and the shortage continues to worsen. By 2024,…