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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![aerial shot of a parking lot; some of the parking spots are filled with vehicles and some of them are empty](https://fuel.reyrey.com/wp-content/uploads/2024/03/FUEL_Car-Lot.jpg)
Utilizing Tech to Acquire Highly Profitable Inventory
Over the last few years, you’ve probably grown accustomed to sourcing used vehicles from a variety of places, but acquiring a decent sized inventory is…
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The Art of Making Fast, Accurate, and Profitable Inventory Decisions
In the used vehicle world, speed and accuracy are the name of the game. Whether you’re bidding on cars at auction or working a trade,…
![screenshot from episode 119 of the connected podcast](https://fuel.reyrey.com/wp-content/uploads/2023/08/Connected-Episode-119-Screenshot.png)
What a Car’s Worth — 3 Data Points to Consider
Dealers have known for decades that a unique market space requires a unique pricing strategy. That said, it’s always been difficult to quantify this logic.…
![line of car bumpers in a dealership parking lot](https://fuel.reyrey.com/wp-content/uploads/2023/06/4.21.23-Finding-and-Acquiring-Quality-Used-Cars-in-Todays-Market.png)
Finding (and Acquiring) Quality Used Cars in Today’s Market
In today’s market, your dealership’s ability to acquire quality used cars is the difference between getting ahead of the competition and sending your customers right…
![Greg Uland and Clint McLaren](https://fuel.reyrey.com/wp-content/uploads/2022/06/Wiesner_WP.jpg)
Inventory Insights from Wiesner of Huntsville
For over a year now, low vehicle inventory has challenged dealers to think outside the box. Creativity is surely welcomed, but let’s not forget about…
![cars for sale on a dealership lot](https://fuel.reyrey.com/wp-content/uploads/2023/06/4.7.22-Struggling-to-Acquire-Used-Car-Inventory_-Marketing-Can-Help..png)
Struggling to Acquire Used Car Inventory? Marketing Can Help.
You don’t need to create a whole new game plan to find the used vehicles you want for your lot. Instead, you just have to…