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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough

62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?

Person looking defeated into a vehicles side window.

True Story: Dream Car Disaster

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

business_success

New Year, New Business Office: The Tech You Need to Succeed

Today, technology is at the forefront of all business operations… or is it? Dealerships typically look to technology to improve customer experience and streamline operations

Pile of mailing envelopes on desk

A/P and A/R: The New Mailing Headaches You Can Avoid

Pause. If you aren’t mailing A/P checks to vendors and A/R statements to customers, this article isn’t for you, because you’ve streamlined your processes and

Illustrative calculator, with a few people reviewing the numbers.

Subtract Bad Processes for Positive Cash Flow

If numbers, data, and equations excite you, you might work in the business office. Day in and day out, you live in a world of