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Reynolds and Reynolds

Driven by our 150-year legacy of product innovation and customer service, our vision for the future is to help dealers transform every aspect of their business and the customer experience.

Articles by Reynolds and Reynolds:

man multitasking

When dealers talk about their competition, they’re almost always referring to other dealerships in their area. 20 years ago, it was largely true. Car buyers

The future vs the past

Two news announcements recently caught my attention. Only one mentioned automotive, but both have implications for dealerships. First, Apple introduced the iPhone 6 and Apple

Facing the Facts with Gen Y

The facts about Gen Y and vehicle purchases are not encouraging. The lack of buyers under age 30 has been a conspicuous gap in the automotive

Sell More Parts in Your Dealership

Recently, we made an update to our ERA® Parts software that can help you quickly boost gross profit for your parts sales, with no extra work by

Hiding in Plain Sight

When the dust settled from the initial data security breach at Target stores, the way the hackers got into the company’s network turned out to

Dealerships in the New Normal

When the dust settled after the flurry of automotive sales at the end of 2013, the industry had recorded another year of increasing vehicle sales-

Why Dealers Should Worry

A story aired on NBC News not long ago that confirmed what most dealers have observed over the past several years about car shoppers. But

Man driving

There’s a little discussed social trend that’s largely gone unnoticed and been masked somewhat by the surge in industry sales back to pre-recession levels. A