Mollie Swygart
Mollie is a Marketing Communications Specialist at Reynolds and Reynolds. Since joining the team in 2022, she’s guided initiatives for Reynolds marketing products, produced the Connected podcast, and worked with dealers to collect testimonials and success stories. Mollie received her bachelor’s degree in Studio Art and English from Marietta College. She also obtained an associate’s degree in Marketing from Rhodes State College.
Articles by Mollie Swygart:
Four Types of Video Content to Incorporate into Your Dealership’s…
Using videos to help build brand awareness and increase sales has been a strategy that’s proven successful for many dealers, but how do you know…
Tips to Increase Traffic to your Service Drive
Car maintenance is a regular occurrence, and if your dealership is looking for a place to increase customer loyalty (as well as profit), your service…
Struggling to Acquire Used Car Inventory? Marketing Can Help.
You don’t need to create a whole new game plan to find the used vehicles you want for your lot. Instead, you just have to…
Guide to Effective Dealership Advertising on YouTube
78.8% of marketers say that YouTube is the most effective video marketing platform. Advertising on video platforms like YouTube just may be the next great…
Tips for Establishing a Good Online Dealership Reputation
There are a few things you can do to make sure that your dealership not only appears online, but that it appears to be reliable…
Getting the Most From Your Trade Show Experience
With the 2022 NADA show closely approaching, many are looking forward to connecting (or reconnecting) in-person with the automotive industry’s best and brightest. There can…
