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Mitchell Smith

Mitchell is a marketing communications professional at Reynolds and Reynolds. Since starting at Reynolds, he has focused his efforts on marketing for Reynolds’ brands and solutions, such as ERA-IGNITE, Spark AI, and Proton. Mitchell graduated from Cedarville University with a Bachelor’s degree in marketing.

Articles by Mitchell Smith:

Gen Z Loyalty: Why Traditional Strategies Aren’t Enough

62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?

5 Ways to Build a Culture of Cybersecurity

Cybercrime losses surged to $12.5 billion in 2023. Invest in security software, strong passwords, training, communication, and reliable partners to protect your business.