Joe Witt
Vendor Relations Business Manager, AddOnAuto, Reynolds and Reynolds
Joe Witt is the Vendor Relations Business Manager for AddOnAuto at Reynolds and Reynolds. He started working in dealership sales in 2005. He became an accessory specialist, and then moved into various management roles. Joe started as an implementation consultant with the AddOnAuto team in 2011. He spends much of his time building relationships with suppliers, restylers, and manufacturers to better the processes and products offered to dealerships with AddOnAuto.
Articles by Joe Witt:
Selling Accessories to Enthusiasts vs Non-Enthusiasts
SEMA recently published its latest market report with a lot of new findings. The most exciting finding is that the accessory industry garnered an extraordinary $42.92…
How Do You Sell Accessories?
How do you sell accessories? This isn’t a trick question or the intro to Sales 101. It’s a legitimate query, and for dealers, having a…
Help Your Salespeople Make Hundreds More Per Month
In this industry, if you’re not pulling out all the stops to grow net profits and maximize your customer wallet share on every transaction, you’ll…
A Surprise Benefit to Selling Accessories
Many dealerships would agree, the most obvious benefit to selling accessories is the profit potential. You might even be able to picture the added OEM bonus money…
The Recipe for Accessory Sales Success
Every successful dealership embraces the basic selling techniques and processes to sell cars. The better you follow them, the more you will experience higher closing ratios,…
What’s Missing From Your Repeat/Referral Business Strategy?
Every dealership I’ve visited has a strategy for repeat and referral business. The most typical strategies include emails and postcards for service appointments, general check-ups…
