Ed Pontis
Articles by Ed Pontis:
![man considering three paths](https://fuel.reyrey.com/wp-content/uploads/2020/07/7_Steps_Finding_Right_CRM_WP.jpg)
7 Steps for Finding the Right CRM for You
Follow these steps for help researching and finding the best CRM solution for your dealership's needs.
![Hexagons with CRM icons](https://fuel.reyrey.com/wp-content/uploads/2020/03/3_Must_Have_Features_Redefine_WP.jpg)
3 Must-Have Features to Redefine Your CRM
Your CRM tool is effective at helping your salespeople follow up with customers, but that’s not enough. “Customer relationship management” is dealership-wide and it’s ongoing. …
![Couple sitting in front seat of car](https://fuel.reyrey.com/wp-content/uploads/2019/08/Is_Your_Dealership_One_Customers_Want_WP.jpg)
Is your dealership the one consumers want to buy from?
We all know shoppers seek transparent, hassle-free experiences with faster transaction times. Why do you think so many people shop online and even subscribe to…
![Man and woman shaking hands](https://fuel.reyrey.com/wp-content/uploads/2017/07/Personalize-Customer-Buying_WP.jpg)
3 Ways to Personalize Your Customer Buying Experience
In today’s fast-paced world, consumers want quick buying experiences that give them exactly what they need. But a fast car buying experience does not always equate…
![Man on mobile phone](https://fuel.reyrey.com/wp-content/uploads/2018/02/Making-Your-Sales-Team-Mobile_WP.jpg)
4 Key Elements to Making Your Sales Team Mobile
Smartphones have become an essential part of modern life. A recent Google study reports that 87% of users always have their smartphone at their side. While…
![Man in office drowning in paper](https://fuel.reyrey.com/wp-content/uploads/2016/09/Who-Is-Running-Your-Dealership_WP.jpg)
Who Is Running Your Dealership: You or Paper?
Take a step back and look at how much paper is controlling your dealership. Every deal you complete involves nearly 39 feet of paper. When…
![People on mobile phones](https://fuel.reyrey.com/wp-content/uploads/2016/05/Reasons-You-Should-Text_WP.jpg)
3 Reasons You Should Text Your Customers
With nearly two-thirds of Americans owning a smartphone and 90% owning some sort of cellphone, text messaging has become a regular form of communication. We’ve…
![Personalities](https://fuel.reyrey.com/wp-content/uploads/2016/02/Sell-to-Personalities_WP-v2.jpg)
How to Identify and Sell to 4 Personality Types
Chances are, at some point in your life, you have taken a personality assessment. What did it tell you? Are you laid-back? A worrier? Detail-oriented?…
![Identify customer](https://fuel.reyrey.com/wp-content/uploads/2015/11/Identify-Customers-Ready-to-Buy_WP.jpg)
3 Techniques to Help You Identify Customers Ready to Buy
Research states that it costs at least five times more to attract a new customer than it does to keep one (Harvard Business Review, 2014). That’s…
![Dealership CRM](https://fuel.reyrey.com/wp-content/uploads/2014/08/Mistakes-That-Turn-Customers-Off_WP.jpg)
3 Mistakes That Turn Customers Off
A customer comes to your dealership, looks at a car, appears interested, leaves, and never comes back. What happened? In my experience, when prospects disappear…