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Ed Pontis

Director, Product Planning, CRM and Variable Ops, Reynolds and Reynolds

Ed Pontis is Director of Product Planning at Reynolds and Reynolds for CRM and variable operations solutions including FOCUS, docuPAD®, Desking and more. Ed was a director in a large international consulting firm, bringing in leading practices from these segments to Reynolds.

Articles by Ed Pontis:

man considering three paths

Follow these steps for help researching and finding the best CRM solution for your dealership's needs.

Hexagons with CRM icons

Your CRM tool is effective at helping your salespeople follow up with customers, but that’s not enough.  “Customer relationship management” is dealership-wide and it’s ongoing. 

Couple sitting in front seat of car

We all know shoppers seek transparent, hassle-free experiences with faster transaction times. Why do you think so many people shop online and even subscribe to

Man and woman shaking hands

In today’s fast-paced world, consumers want quick buying experiences that give them exactly what they need. But a fast car buying experience does not always equate

Man on mobile phone

Smartphones have become an essential part of modern life. A recent Google study reports that 87% of users always have their smartphone at their side. While

Man in office drowning in paper

Take a step back and look at how much paper is controlling your dealership. Every deal you complete involves nearly 39 feet of paper. When

People on mobile phones

With nearly two-thirds of Americans owning a smartphone and 90% owning some sort of cellphone, text messaging has become a regular form of communication. We’ve

Personalities

Chances are, at some point in your life, you have taken a personality assessment. What did it tell you? Are you laid-back? A worrier? Detail-oriented?

Identify customer

Research states that it costs at least five times more to attract a new customer than it does to keep one (Harvard Business Review, 2014). That’s

Dealership CRM

A customer comes to your dealership, looks at a car, appears interested, leaves, and never comes back. What happened? In my experience, when prospects disappear