Ed Pontis
Director, Product Planning, CRM and Variable Ops, Reynolds and Reynolds
Ed Pontis is Director of Product Planning at Reynolds and Reynolds for CRM and variable operations solutions including FOCUS, docuPAD®, Desking and more. Ed was a director in a large international consulting firm, bringing in leading practices from these segments to Reynolds.
Articles by Ed Pontis:
7 Steps for Finding the Right CRM for You
Follow these steps for help researching and finding the best CRM solution for your dealership's needs.
3 Must-Have Features to Redefine Your CRM
Your CRM tool is effective at helping your salespeople follow up with customers, but that’s not enough. “Customer relationship management” is dealership-wide and it’s ongoing. …
Is your dealership the one consumers want to buy from?
We all know shoppers seek transparent, hassle-free experiences with faster transaction times. Why do you think so many people shop online and even subscribe to…
3 Ways to Personalize Your Customer Buying Experience
In today’s fast-paced world, consumers want quick buying experiences that give them exactly what they need. But a fast car buying experience does not always equate…
4 Key Elements to Making Your Sales Team Mobile
Smartphones have become an essential part of modern life. A recent Google study reports that 87% of users always have their smartphone at their side. While…
Who Is Running Your Dealership: You or Paper?
Take a step back and look at how much paper is controlling your dealership. Every deal you complete involves nearly 39 feet of paper. When…
3 Reasons You Should Text Your Customers
With nearly two-thirds of Americans owning a smartphone and 90% owning some sort of cellphone, text messaging has become a regular form of communication. We’ve…
How to Identify and Sell to 4 Personality Types
Chances are, at some point in your life, you have taken a personality assessment. What did it tell you? Are you laid-back? A worrier? Detail-oriented?…
3 Techniques to Help You Identify Customers Ready to Buy
Research states that it costs at least five times more to attract a new customer than it does to keep one (Harvard Business Review, 2014). That’s…
3 Mistakes That Turn Customers Off
A customer comes to your dealership, looks at a car, appears interested, leaves, and never comes back. What happened? In my experience, when prospects disappear…
