Ashley Rench
Articles by Ashley Rench:
![Do's and Don'ts of AI](https://fuel.reyrey.com/wp-content/uploads/2024/04/Fuel_Dos_Donts_AI.jpg)
Do’s and Don’ts of Automation
AI is the next level of automation. Let's go back to the basics and think about some of the do’s and don’ts of automation.
![NADA Photo Compilation](https://fuel.reyrey.com/wp-content/uploads/2024/02/fuel_NADA.jpg)
Amid the NADA Buzz, 3 Common Themes I heard from Dealers
NADA is always a busy, boisterous event – multiply it by 10 when you’re in Vegas. As I walked around the show talking with dealers,…
![](https://fuel.reyrey.com/wp-content/uploads/2023/12/Fuel_img_Self_Checkout.jpg)
Late adopters are embracing kiosks, are you prepared?
I am a self-proclaimed late adopter. This was true for kiosk technology too, until recently. What does this have to do with your dealership? First,…
![](https://fuel.reyrey.com/wp-content/uploads/2023/04/FUEL_Troy_Britton_600x400.jpg)
How to make a tech’s job more satisfying? Streamline recon.
Implementing the right tools can not only improve efficiency but can help with employee satisfaction as well.
![Gym equipment](https://fuel.reyrey.com/wp-content/uploads/2023/02/Fuel_Fitness.jpg)
New Year, New Personal Best
With the new year comes new opportunities for change. It’s time to reflect on the year past and look to the future, with goals for…
![Man that is blindfolded](https://fuel.reyrey.com/wp-content/uploads/2021/12/Blindfolded_WP.jpg)
True Story: Buying Blindfolded
Every day, millions of consumers buy products online. Whether it’s Amazon, your local grocery store, or a nation-wide chain, each time you buy online you’re…
![Pregnant woman and her husband talking to a salesperson.](https://fuel.reyrey.com/wp-content/uploads/2021/09/True_Story_Buying_Exp_WP.jpg)
True Stories: A Better Buying Experience The Second Time Around
Seven years ago, I told the unpleasant story of my first “real” vehicle purchase. But, I learned the warning signs to watch for. Here's a…
![Woman driving vehicle with young boy in backseat](https://fuel.reyrey.com/wp-content/uploads/2021/03/True_Stories_WP.jpg)
True Stories: The Buying Disconnect
Shopping for a new or used vehicle online has its perks, such as having access to reviews, the ability to compare prices, and search for…
![Exchanging money for vehicle](https://fuel.reyrey.com/wp-content/uploads/2017/01/Experience-Wasnt-Bad_WP.jpg)
True Stories: “My experience wasn’t bad, but it wasn’t…
Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t…
![Woman sitting in car](https://fuel.reyrey.com/wp-content/uploads/2016/11/Humanize-Your-Dealership_WP.jpg)
3 Ways to Humanize Your Dealership
A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I…