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Ashley Rench

Director, Brand Marketing, Reynolds and Reynolds

Ashley is Director of Marketing Communications for Reynolds and Reynolds. In her 10 years with Reynolds, she has managed the marketing strategy for several key Reynolds solutions and branding initiatives. Today, she leads the U.S. and Canadian marketing teams to drive brand awareness, product penetration, and content strategy for Reynolds and other key brands within the Reynolds Retail Management System.

Articles by Ashley Rench:

Man that is blindfolded

True Story: Buying Blindfolded

Every day, millions of consumers buy products online. Whether it’s Amazon, your local grocery store, or a nation-wide chain, each time you buy online you’re

Pregnant woman and her husband talking to a salesperson.

True Stories: A Better Buying Experience The Second Time Around

Seven years ago, I told the unpleasant story of my first “real” vehicle purchase. But, I learned the warning signs to watch for. Here's a

Woman driving vehicle with young boy in backseat

True Stories: The Buying Disconnect

Shopping for a new or used vehicle online has its perks, such as having access to reviews, the ability to compare prices, and search for

Exchanging money for vehicle

True Stories: “My experience wasn’t bad, but it wasn’t…

Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t

Woman sitting in car

3 Ways to Humanize Your Dealership

A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I

Trash bins

True Stories: “They put garbage in, and we got garbage out.”

According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That

Man reviewing clipboard information with customer

Gen Z: Should We Be Concerned?

Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.

Technician working on vehicle

True Stories: “Some dealerships do service right… but could…

Up to 80% of customers who buy a vehicle from a dealership do not return for customer pay service work two years after the sale,

Leftovers in fridge

True Stories: “Amazon is eating your lunch on accessories.”

In August 2016, Amazon launched Amazon Vehicles, a vehicle research portal and automotive community for car shoppers. Many automotive media stories have discussed the potential

Woman on mobile device

True Stories: “The recall said shards of metal could fly out and…

The last few years have brought an alarming number of recalls to the market, prompting owners to unexpectedly return their cars to the dealership for repairs.