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Ashley Rench

Manager, Brand Marketing, Reynolds and Reynolds

Ashley is a Brand Marketing Manager for Reynolds and Reynolds. She has worked her way up from a part-time content writer in 2013 to marketing key solutions like AddOnAuto. She now oversees promotion of the Reynolds brand to the market.

Articles by Ashley Rench:

Pregnant woman and her husband talking to a salesperson.

Seven years ago, I told the unpleasant story of my first “real” vehicle purchase. But, I learned the warning signs to watch for. Here's a

Woman driving vehicle with young boy in backseat

Shopping for a new or used vehicle online has its perks, such as having access to reviews, the ability to compare prices, and search for

Exchanging money for vehicle

Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t

Woman sitting in car

A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I

Trash bins

According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That

Man reviewing clipboard information with customer

Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.

Technician working on vehicle

Up to 80% of customers who buy a vehicle from a dealership do not return for customer pay service work two years after the sale,

Leftovers in fridge

In August 2016, Amazon launched Amazon Vehicles, a vehicle research portal and automotive community for car shoppers. Many automotive media stories have discussed the potential

Woman on mobile device

The last few years have brought an alarming number of recalls to the market, prompting owners to unexpectedly return their cars to the dealership for repairs.

Smoke coming out of ears

Purchasing a new vehicle is a big decision not everyone gets excited about. Some people love their current car but realize it is time for