Anne Ravensbeck
Product Planning, Reynolds and Reynolds
Anne Ravensbeck is a Product Planning manager for Sales and F&I applications at Reynolds and Reynolds.
Articles by Anne Ravensbeck:
Navigating the New Era of Car Buying
In today's fast-paced automotive market, the journey from online browsing to in-store transactions has become increasingly complex.
Lessons from a Trip Down Memory Lane
The legacy of the automotive industry is one of triumph and progression. One thing that comes to mind is the evolution of manufacturing. It’s hard…
Empowering Your Customers to Say “Yes” Faster
Picture this: you’re one car away from meeting your monthly sales goal, which comes with a nice incentive from the manufacturer. Your salesperson sits down…
Information Is Profit: How Investing in Consumer Credit Reports Can…
“Scientia potentia est.” When translated from its Latin origins, this phrase takes the more familiar meaning, “knowledge is power.” Your customers have capitalized on that…
The Biggest Generation of Car Buyers… or Should We Say Car Leasers
Millennials are leasing: 29 % of all car purchases by millennials in 2015 were leases. The percent of millennials who are leasing is up 46%…
3 Ways to Convince Your Customer to Finance Through Your Dealership
When a friend of mine bought her car a few months ago, her mind was set on financing the purchase through her bank. She has…
