Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Americans Are Driving Less; Should Dealers Worry More?
There’s a little discussed social trend that’s largely gone unnoticed and been masked somewhat by the surge in industry sales back to pre-recession levels. A…
Train Your Service Staff to Be Awesome on the Phone
In my last two articles, I focused on the importance of handling inbound calls from prospects looking to purchase a vehicle. Today we turn our…
2 Phone Up Processes that Work
$621. That’s how much the average car dealership spends on advertising per new vehicle sold, according to NADA Data 2013. Whether you realize it or…
