Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
The Quick Way to Identify Your Top-Spending Customers
Suppose you want a monthly report for a specific metric in your dealership. Do you know how to find that information? You could set a…
The “Costco Effect” – And Why Dealers Should Worry
A story aired on NBC News not long ago that confirmed what most dealers have observed over the past several years about car shoppers. But…
Help! I Need a Great Manager!
My articles the last two months have addressed some of the decision making issues dealerships face in the advertising and vehicle inventory areas. This month,…
Why Is There A Built-In Calculator in ERA-IGNITE?
Your PC comes with a simple, effective calculator. So you might wonder: why did Reynolds build a separate calculator directly into ERA-IGNITE? The answer is…
Work Smarter When Selecting Inventory (4 Tips)
Last month we looked at the decision-making process for advertising in dealerships. This month we turn to the inventory decision-making process, which is often a…
How to Create a List of VIP Service Customers
It’s important to do a great job with all of your customers, but it’s especially important with the ones who’ve spent the most at your…
Do You Know What You’re Getting Out of Your Advertising Dollar?
In my 12 years working in dealerships and now as a consultant, I’ve seen a few problems repeated over and over in dealership after dealership.…
