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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
“Can I Pay With Apple Pay?” 3 Reasons You Should Say Yes
Over half of Millennials use smartphones to make mobile payments, and that number is expected to continue to increase. Pair that with consumers’ wide adoption…
Find Out What R-E-S-P-E-C-T Means to Generation Y
Editors Note: This article was written by guest author Ellen Snyder, who was a summer intern in the Reynolds Marketing Communications department. The Millennial…
Investment vs. Expense: Are You Getting the Most from Your Solutions?
Regular exercise is a great way to stay healthy and add years to your life. Let’s say your goal is to get in better shape.…
Did You Know Email Content Affects Deliverability?
Previously, we discussed the importance of sharpening your “front lines” before you send an email. That is, each email you send needs a strong subject…
Tired of Customers Ignoring Your Emails?
Think of the last magazine you picked up or promotional email you opened. Most likely, something you saw before opening it caught your eye and…
There Is More to an Appraisal Than Book Value…
I once visited a dealer experiencing tremendous loss when he took his aged inventory to the auction. He couldn’t figure out what the issue was…
Going Back to Basics: Get Up and Move
Recently, while talking about days gone by, I recalled a lesson I liked using on site. Prior to a scheduled meeting with management, I would…
