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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
True Stories: “They treated me as if they didn’t need my…
More than half of consumers will stop buying from a retailer after a bad customer service interaction. And, nearly 40 percent will avoid a retailer…
3 Ways to Make Your Used Car Department Feel New Again
Used cars remain popular among car buyers. In fact we saw a 5.6% increase in vehicles sold in the retail used market in 2015. Sticker prices are…
Managing Your Parts Inventory Doesn’t Have to Be Tedious…or…
Receipting orders and conducting perpetual and physical inventories can be daunting tasks, especially if done manually. They take up a lot of time, are prone…
How to Identify and Sell to 4 Personality Types
Chances are, at some point in your life, you have taken a personality assessment. What did it tell you? Are you laid-back? A worrier? Detail-oriented?…
Planning for Your ERA Release Upgrades
There are three ERA® release upgrades each year. Each release includes enhancements to existing applications and the launch of new features. It’s crucial for your…
POWER Accounting: Configure Your Management Accounting Menu
Would you like your POWER Management Accounting Menu to display the processes you use on a more frequent basis? You can customize your menu for…
5 Responsibilities of an Accessory Selling Champion
I’ve had the fortunate opportunity to work with hundreds of dealerships on their accessory initiatives and processes. Some of these dealerships only sell a few…
