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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Birthday Cards Lead to More Than Well Wishes
A simple birthday card can make a difference. Yet in my experience, most dealerships don’t send birthday cards to customers on a regular basis. Those…
The 3 C’s Your Technicians Need to Succeed
Dealerships need solid technicians. Today, automotive retailers only collect 13% of the $232 billion service market according to Dealer Magazine. The rest of this business goes…
True Stories: “We went out of our way to avoid the local…
Approximately 70 percent of buying experiences are based on how customers feel they are being treated. And, it takes 12 positive experiences to make up…
A Small Change in Email Processes Reaps Big Rewards
What Customers Want Customer expectations are changing rapidly. The old order of customer expectations at a dealership is over and the new order revolves around…
Millennials Aren’t Car Buyers… or Are They?
For the past several years, word on the street has been Millennials aren’t car buyers. They don’t want to buy a car, and most importantly…
5 Tips to Make Your Next Install Successful
As a software instructor, I often get the chance to join our installation teams when installing new software at dealerships. Recently, I was helping a…
Efficiency Series: Don’t Look at the Squirrel
I have a two-year old Goldendoodle who is extremely intelligent. He picks up on tricks very quickly, performing them with ease… until he sees a…
