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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Information Is Profit: How Investing in Consumer Credit Reports Can…
“Scientia potentia est.” When translated from its Latin origins, this phrase takes the more familiar meaning, “knowledge is power.” Your customers have capitalized on that…
Bridging the Sales to Service Gap
In a recent study published by dealerrefresh.com, a whopping 93% of customers surveyed said their salesperson did not take them on a service walk during…
Three Easy Ways to Capture More Profit in Parts
I hear it all the time, “parts is parts…there’s not a whole lot we can change about our processes back there.” Not true. With automotive…
True Stories: “Some dealerships do service right… but could…
Up to 80% of customers who buy a vehicle from a dealership do not return for customer pay service work two years after the sale,…
Find the Perfect Technology Match with Downloadable Scorecard
I recently wrote an article about the difficulty of searching for a new technology vendor. I realized many dealerships might not be ready for an overhaul, they…
Learn More About Your Customers with the Customer History Screen
When you’re working a deal with customers, or if you’re getting ready to present in F&I, it’s good to know what kind of history they…
Communicate Your Value: The Right Branding Makes All the Difference
Every day you set out to manage the best service department possible. That means focusing on customer service, managing your staff, and planning strategically to…
