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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Shift Your Focus to Accessory Sales
The major issue plaguing car dealerships for the last several years has been margin compression. Dealers have effectively combated this by simply selling more vehicles,…
What Makes an Appraiser a “Great” Appraiser?
Some will say appraising a vehicle is one of the easier jobs within a dealership. “All you have to do is look in the book…
True Stories: “They put garbage in, and we got garbage out.”
According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That…
3 Major Pitfalls Keeping You Out of the Accessory Game
Where does the accessory sale typically fall short? It’s not really the sale; that’s the easy part. It’s the pricing, part ordering, part delivery, installation,…
Still Processing Deals in the Dark Ages?
There’s been a battle in your dealership since the dawn of time. It isn’t the haggling your sales staff go through with customers. It isn’t…
“I didn’t know it could do that!”
When I purchased my current car, the last 15 minutes at the dealership had a big impact on me. During those minutes, a dealership employee,…
Gen Z: Should We Be Concerned?
Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.…
