Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
It’s Time to Regain Your Focus in the Used Vehicle Department
It’s what I like to call the glasses revelation. When I was in junior high I noticed I couldn’t see the board without squinting. After…
Don’t Be a Bore: Entertain and Engage with Technology
Do you have customers yawning in F&I? What about people cat napping in the showroom? Your customers are disinterested and it’s affecting your business. People…
6 Things to Look for in an Electronic Key Control System
Nearly every dealer will tell you how proud they are of the jobs they create in their community. Yet every dealer will also tell you…
Don’t Spend Your Vacation Waterlogged
Imagine this scenario: You plan a vacation. You pack and prepare. You’re ready to relax. But do you? Or are you calling the dealership for…
Digital Strategy Series: Quality Leads From Your Dealer Data
Digital marketing is a crucial part of how dealers capture customer attention and attract people to the dealership. But, with all of the digital channels…
Better Understand Computer Assisted Instruction Assignments
Computer Assisted Instruction (CAI) courses are automatically assigned to dealership employees based on the ERA-IGNITE screens and functions they can access. As a manager or system…
3 Ways to Humanize Your Dealership
A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I…
