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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Digital Strategy Series: Pinpoint Precision With SEO and Social
Whether dealers are found by their customers, and how they build relationships with them, depends on what they say online and where they say it.…
Dealership Stickiness: How First Appearances Make or Break a Deal
We’ve all heard the phrase website stickiness, but relatively few people have considered the concept of dealership stickiness. What I mean by this is providing…
Accessory Myth: “I have to hire more people.”
Accessory Myth #1: To add an accessory department, you would have to hire more people. One of the first concerns I hear when I talk about accessories…
Increase utilization to drive efficiency.
You know the old familiar saying, you can lead a horse to water but you can’t make him drink. The same goes with the tools…
Three Reasons Why You Overpay Your Worst People
Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is still an opportunity for anyone to make…
Better Reporting, Not Coffee, Will Amp Up Your Morning Routine
At the start of a typical day, you drive up to the dealership, walk to your office, and start sifting through information. You have a…
CrossRoads Automotive Group Tackled Its Paper Monster
We can all agree paper is a dependency in dealerships. You need it for customer information, contracts, and service documents. But paper has significant costs…
