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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Beware and Prepare: What You Can Learn from the “Ides of…
For Julius Caesar, listening to a warning was a matter of life or death. When it comes to keeping your business healthy and profitable, staying…
Utilizing Tech to Acquire Highly Profitable Inventory
Over the last few years, you’ve probably grown accustomed to sourcing used vehicles from a variety of places, but acquiring a decent sized inventory is…
Amid the NADA Buzz, 3 Common Themes I heard from Dealers
NADA is always a busy, boisterous event – multiply it by 10 when you’re in Vegas. As I walked around the show talking with dealers,…
Tackling Technician Turnover
Retaining technicians in an industry riddled with turnover is never easy. So how do you do it?
Creating Consistency in Your Sales Experience: Connecting With Your OEM
Back in August, Nissan announced they were expanding their EV portfolio and making changes to their retail strategy. They want to align the OEM and…
3 Creative Ways to Show Customers the Love on Valentine’s Day
For many people, Valentine’s Day means heart candies and flowers, a nice dinner, and a box of chocolates from your loved one. But it’s also…
Who is your cyber nemesis?
It seems like every week there’s a new foe to your cybersecurity. In 2023, over 72 percent of businesses worldwide were affected by ransomware attacks.…
