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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Are signatures necessary?
The times, they are a-changin’. In October 2017, Mastercard announced it will eliminate all signatures at the point of sale by April 2018. The other three major…
Accessory Myth: “Accessory sales will take away from parts…
Most dealerships today aren’t actively selling accessories; customers typically approach the parts department at their own discretion. So when I bring up actively selling accessories…
Drowning in Documents: Removing the Paper Weight
Remember when transactions were hand posted? What about when purchase orders, cash receipts, repair orders, and parts tickets were manually posted by reviewing the ‘accounting…
Track Service Exceptions Daily to Protect Your Bottom Line
Question: What can you do in the next two minutes that will give you a detailed view of what is really going on in service? Answer: Run…
5 Questions to Determine Fixed Ops Efficiency: Appointments and Arrival
This is the first article in a three part series to help you determine whether your dealership is as efficient and streamlined as possible when it comes…
Time is on your side: Use reporting to get more done.
One of the problems you face is time. There isn’t enough of it, it moves too quickly, where did it even go? Here are three ways…
Create a Roadmap to Digitization: 3 Reasons to Take Action Today
If I asked you to drive to a place where you’ve never been before, how would you know how to get there? Would you reach…
