Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
5 Cybersecurity Recommendations
Cybersecurity is always in news headlines. Large companies and small business alike are attacked, forced to pay ransomware, or have customer information leaked. To help…
Help Your Salespeople Make Hundreds More Per Month
In this industry, if you’re not pulling out all the stops to grow net profits and maximize your customer wallet share on every transaction, you’ll…
The Closing Profit Gap – Is your dealership ready?
It’s something the industry knew was coming for several years now, and whether your dealership is ready or not, it’s here. It’s the closing profit…
3 Cybercrimes: How to Spot and Prevent Them
As data goes digital, so do criminals who are after information. Cybercrime is on the rise, and there is no telling what the future may…
3 Tips to Meet The Needs of Your Pre-Owned Vehicle Customers
How often do customers leave your dealership to shop elsewhere because your pre-owned vehicle selection wasn’t quite right for them? When these situations occur, do you…
Quick “How To’s” for the Rookie or Seasoned POWER User
Trying to remember the procedure you perform only once a year? Or are you a new employee looking for instructions on your daily tasks? Whether…
3 Document Storage Myths Exposed
Change is inevitable. But it’s also hard to accept and understand. In our industry, one change becoming a prominent force is digital document storage. Physical…
