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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
3 Ways to Help Service Advisors Save the Day
With vehicle sales expected to dip in 2019 as well as the next few years, it’s past time for dealers to start identifying and building…
6 Reasons You Should LISTEN to Phone Calls
The phone is a critical point of contact in your dealership. It’s one of the few tools that connects your business inside and out. Have…
The Numbers Behind Employee Theft
A lot of dealers think “Employee theft won’t happen to me” or, “I trust my employees.” But the numbers around employee theft tell a different…
Bridging the Gap: Identify New Sales Opportunities Between Service and the…
There’s a communication breakdown that’s been plaguing dealerships for years between the sales floor and the service department. When I say communication breakdown, what I’m…
Breathe New Life Into Your Service Marketing
Most dealers know the service department, with its steady flow of jobs and reliable revenue streams, serves as the financial backbone of the dealership. Vehicle…
Protect Your Profit from Floorplan Expense
I don’t have to tell you every dollar counts in this business, and for years, the cost of capital and the cost of inventory have…
Shop View Series: Building and Saving Custom Reports
The Shop View screen in the Service application has many bells and whistles – some you may not know about. Over the next few months,…
