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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Better Handle Prospects From Hello
49% of prospects are walk-ins1. That means half the people coming to your store do not have an appointment and haven’t given you any information…
3 Risks to Paper Documents You Don’t Want to Gamble With
Digital: the biggest trend in automotive retail. Everywhere you look, the conversation revolves around moving toward a digital process, connecting each area of the dealership.…
4 Scaries Haunting Your Dealership
When a haunted house is extra scary, you remember that experience for a long time. When your customers’ experience in your dealership is extra scary,…
5 Phone Mistakes That Will Cost You Business
When you consider your phone system, your first thought is probably, “it’s just a phone system.” I’d like to challenge that thought. With pressing shifts…
The Secret to Selling Cars in Service
If you aren’t selling cars from your service lane, you aren’t selling enough cars. Your best customers are already in your dealership, specifically in for…
Apples and Oranges: A Grocery Experience
Have you heard of Wegmans? They’re a grocery chain in the northeast that has been named America’s favorite grocery store for three years in a…
Laws To Follow When Texting in Service
How Texting Advances Your Service Department In the last decade, the number of texts sent across the board has increased by 7000%. Used by people…
