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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
4 Car Buying Trends You Need to Know
Nobody saw 2020 coming. It flipped our world upside down in a matter of days, and some of us are still trying to put our…
3 Technology Tips to Help You Adapt to Change
You’ve seen more change to your business in the last year than you have the entire past decade. Not only have you had to adapt…
How To Set Up Dynamic Reporting Security Access
Dynamic Reporting is a powerful tool for creating custom reports in ERA-IGNITE using existing system data. To keep data and report access in the hands…
3 Major Benefits to a Hybrid Sales Model
For years, digital retailing was all the industry talked about. As consumers’ lives became more digital, dealerships and other retailers needed to keep up. Though…
Technology: Not a Quick Fix, but a Piece of the Process
In 1918, the United Kingdom painted the first separating lines on the roads due to high accident rates.
Quiz: How well do you know payment processing?
Payment processing is a vital part of every business. It’s the PIN pad at the gas pump and the checkout portal on your favorite website.…
Profit Isn’t Just About Revenue: Fixing Your Accounting Department
When automotive retailers think of creating new profit centers in the dealership, the accounting department is usually not the first place to come to mind.…
