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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
True Stories: A Better Buying Experience The Second Time Around
Seven years ago, I told the unpleasant story of my first “real” vehicle purchase. But, I learned the warning signs to watch for. Here's a…
3 Ways Hang Tags Can Improve Inventory
Dealerships across the nation are facing the same new and used vehicle inventory challenges due to a perfect storm of chip manufacturing shortages and a…
How Daytona Toyota is Getting Quality Technicians
Photo: Daytona Toyota, Daytona State College Finding and keeping technicians is a challenge for many dealerships today and the shortage continues to worsen. By 2024,…
QR Codes: The Mobile Movement Happening Now
QR (short for Quick Response) codes have been around since 1994; however, it wasn’t until almost three decades later they became more of a solution…
The Value of Building a Better F&I Process
If you ask any GSM “What is your sales process?”, they will likely respond with 20 steps each salesperson is trained to complete every single…
The Difference Between 99% and 99.99% Reliability
No doubt, you’ve seen national phone and internet companies tout phrases like “The Most Reliable” and “More Reliable Than…”. Now, if I showed you three…
Liabilities Putting Your Service Department At Risk
In a world where everything can be done securely at our fingertips, why do we continue to spend time doing tasks manually that open ourselves…
