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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Mitigating High Sales Turnover
There has been undeniably high employee turnover across nearly every industry in 2021. The automotive industry has not been spared with of a turnover rate…
A/P and A/R: The New Mailing Headaches You Can Avoid
Pause. If you aren’t mailing A/P checks to vendors and A/R statements to customers, this article isn’t for you, because you’ve streamlined your processes and…
The Service Experience Domino Effect
Everyone knows what the ideal customer experience in the service department looks like: quick, convenient, and transparent. Customers expect the focus to be on them,…
Technology Trends: Self-Service Kiosks
More and more retailers are using technology that allows customers to check in and out quickly, without the need to meet with someone face-to-face. While…
Subtract Bad Processes for Positive Cash Flow
If numbers, data, and equations excite you, you might work in the business office. Day in and day out, you live in a world of…
5 Steps to Online Retailing
Online retailing surged in 2020, no surprises there. It’s now a huge part of every sales conversation, as more consumers want pieces of the typical…
Low-Grade Vehicles Call for High-Quality Reconditioning
Automotive News recently published an article discussing why dealerships are sourcing lower-grade used vehicles to fill their lots.
