Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
True Story: Night and Day Service Scheduling
What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?
Crafting a Winning Story: Dealership Lessons from Olympic Opening…
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Leading The Way: 3 Tips to Help Your Team Find Quality Prospects
Customers have unlimited options in today’s market, so it’s important your team makes the most of every interaction. Failure to do so jeopardizes long-term customer…
Managing Missed Appointments in Your Service Department
Are you properly handling the missed appointments in your service department?
Lock It Down: Mastering Strong Password Management
Keeping your passwords strong and secure is key to locking down your dealership’s digital assets. Thankfully, there are steps you and your dealership can take…
