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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
How Can You Create More Time in Service?
Take a second and think about how you are measuring time in your dealership. Are you wasting it or saving it?
The Grinch Who Stole Service Revenue
It’s that time of year when Dr. Seuss’ iconic character makes his annual re-emergence in the classic 1966 cartoon How the Grinch Stole Christmas. As…
Root Canal or Deal Negotiation?
Why is it some car buyers don’t see much of a difference between the two?
Your Top 10 from 2021: The Best of Fuel
2021 was a wild ride, so we’re taking a trip down memory lane to remind ourselves there is always light at the end of the…
Addressing the Neglected Recall Process
So what exactly is wrong with the recall process as it is today? The main problem we see is actually due to technological advancements within…
Quick Tips: How to Utilize Quick Process Cards
This article was written by Justin S., a Software Education Representative. Are you new to ERA-IGNITE? Or maybe a more seasoned user, but want to…
Are you doing enough to prevent cyberattacks?
Theft is a crime as old as time. And as information has become more digital, and more valuable, criminals have developed ways to steal it.…
