Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Life on the Road: What I Learned My First (38th) Year
2021 was a year to remember for everyone. Dave Bates, Chief Customer Ambassador at Reynolds and Reynolds, connects with this statement, though his story is…
Year of Search 2021: Automotive Marketing
Learn what customers searched for in 2021 and how to put it to work for your dealership.
How to Maintain a Fixed Ops Marketing Strategy Pt. 1
As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips in mind.
New Year, New Business Office: The Tech You Need to Succeed
Today, technology is at the forefront of all business operations… or is it? Dealerships typically look to technology to improve customer experience and streamline operations…
Recon to Front Line Best Practices
Reconditioning vehicles and getting them to the front line as fast as possible is more important than ever. It’s one of the few controllables surrounding…
How to Rebuild Trust With Customers
Any time we face an important choice, we seek support in the people we trust. In the case of purchasing a vehicle – easily one…
Movie Theaters: A Childhood Memory or Strong Soldier?
When was the last time you went to a movie theater for a new release? For many, it was pre-pandemic. This is for a couple…
