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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
EVs and Expectations
The strong pipeline of new EV model launches in the next 24 months will create more options for consumers. With those EVs comes changing customer…
Transparency in Sales: How To Build Trust from the Start
For many consumers, dealerships are viewed as untrustworthy, often due to past experiences. Companies like Carvana and Vroom push this perception daily with over-the-top commercials…
Kiosks and Service Advisors: The Perfect Pair
Kiosks. Everywhere you look today, you can find a kiosk nearby. Many people appreciate the convenience they can offer and the tech-savvy experience, but others…
How to Maintain a Fixed Ops Marketing Strategy Pt. 3
Let’s talk about market strategy: beating your competition and maintaining service advertising.
How to Create a Newsletter People Will Actually Read (and Why You Should…
A newsletter, done well, represents your best opportunity to regularly reach a targeted audience with specifically curated messaging – week after week, month after month,…
Tapping into Used Vehicle Demand Starts with Recon
Industry experts are predicting that used vehicle demand (and prices) likely won’t start coming down until spring 2022 at the earliest.
How to Maintain a Fixed Ops Marketing Strategy Pt. 2
In the second part of this series, we’re going to talk performance indicators. Ready your wrenches!
