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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Tips to Increase Traffic to your Service Drive
Car maintenance is a regular occurrence, and if your dealership is looking for a place to increase customer loyalty (as well as profit), your service…
How to Run a Heart Healthy Dealership
How healthy is your heart? Not your physical one; but the heart of your dealership – the business office? You might not know the answer,…
3 Big Trends to Keep Your Eye On
I often tell people, “our world will not be the same in two years as it is today.” And that is abundantly clear in our…
True Story: Buying Blindfolded
Every day, millions of consumers buy products online. Whether it’s Amazon, your local grocery store, or a nation-wide chain, each time you buy online you’re…
System Tips: Reservation Manager
Reservation Manager helps service departments have an efficient and effective service scheduling tool.
Transparency in Aftermarket Sales
Understanding aftermarket products has long been a challenge for car buyers. A 2017 report from the FTC found that add-on products were the biggest source…
Retail Anywhere: Helping Dealers Across the Board
The automotive market is always evolving. Customers expect a top of the line buying experience not only at the dealership, but at home, the office,…
