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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
How will dealerships be affected by autonomous vehicles?
A Deloitte report has predicted 8% of new vehicles sold in the U.S. by 2035 will be autonomous vehicles. This figure jumps to 59% in the more…
The 3 Biggest Challenges of Being a Technician
Technicians are hard to find, and once you do, most aren’t satisfied with their jobs. In fact, 79% of technicians have considered leaving the industry.…
Inventory Insights from Wiesner of Huntsville
For over a year now, low vehicle inventory has challenged dealers to think outside the box. Creativity is surely welcomed, but let’s not forget about…
A Flexible Service Experience Creates Lifetime Value
It should go without saying that one of dealers’ top goals for their business is sustainable, long-term profitability. While the day-to-day rush of dealership operations…
3 Easy Ways to Level Up Your Texting Game
A medium as simple as texting still drives customer experience. Make sure you're not only offering a texting option, but also sending the right texts.
ABC’s of Dealership Marketing Pt. 1
There are consistent, essential elements of dealership marketing that you can use more or less of to get your desired results—they’re the ABC’s to any…
Four Types of Video Content to Incorporate into Your Dealership’s…
Using videos to help build brand awareness and increase sales has been a strategy that’s proven successful for many dealers, but how do you know…
