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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
3 Ways to Prepare for Autonomous Vehicles
While the future of autonomous vehicles is unknown, you have the ability to control current processes and invest for the future.
Inflation’s Impact on Service
Due to supply constraints and high demand, we’ve seen vehicle prices skyrocket over the last two years. And now we are also seeing other segments…
4 (+1) Car Buying Trends Setting the Pace
I wrote about upcoming car buying trends just shy of one year ago. Since then, those trends are still front and center. In fact, new…
The 7 Deadly Sins of Dealership Marketing
We know what they are – Pride, Envy, Gluttony, Lust, Anger, Greed, and Sloth – but how do they apply to dealership marketing?
Tips for Making the Most of Rising Gas Prices
While you may not be able to lower gas prices, your service drive has all the tools to make sure that your customers’ vehicles are…
Closing the Gap on Open Recalls
Right now, over 50 million cars on the road in the U.S. have an open recall, according to CARFAX. Even though the NHTSA requires manufacturers to…
ABC’s of Dealership Marketing Pt. 2
In a continuation of our alphabet series, we’ll cover the final letters to ensure that your dealership’s marketing plan has everything it needs to create…
