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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Recon Roles Part 1: Set the Tone as a Used Car Manager
Walk through three ways you, as the used car manager, can build a foundation to speed up the recon process and avoid common pitfalls.
Easy Apples-to-Apples Reporting
Comparison reporting of different departments or stores has never been easier.
Service Marketing Scenarios: Why Automated Follow-Ups Work
A problem that seems to plague almost every service drive is what to do when customers decline the services recommended to them.
What Your Customers Want to Know about EVs
Whether a customer is simply curious about EVs or they come to you ready to buy, you have the chance to establish a strong, loyal…
3 Fantasy Football Player Types that Resemble Dealership Leads
With the NFL season underway, fantasy football is in full swing. Managers have just finished their drafts and are now reviewing their lineups deciding who…
Why Cybercriminals Target Dealerships
Dealerships are prime targets for cyber attacks and many auto dealers fail to realize the gravity of this truth. Some consider cybersecurity as just another…
Making a Difference Far Outweighs Selling Cars
Meet Peter. Dealer principal at Peter Boulware Toyota in Tallahassee, Florida. Former all-American at Florida State and former Super Bowl XXXV champion with the Baltimore…
