Featured Article
Avoid Cybersecurity Nightmares this Spooky Season
Seemingly unpopular opinion: I am not a scary movie fan. My rationale – and excuse – for avoiding scary movies has always been that I…
5 Ways to Build a Culture of Cybersecurity
Cybercrime losses surged to $12.5 billion in 2023. Invest in security software, strong passwords, training, communication, and reliable partners to protect your business.
Yields in Your Fields: Farm Lessons for Your Used Car Lot
As you reflect on the past year, consider these areas that farmers evaluate when choosing seeds – areas that also apply when sourcing your lot…
4 Ways to Utilize AI and Unlock Your Full Potential
Artificial intelligence improves our lives in so many ways and accessibility and convenience should extend beyond personal time.
Navigating the New Era of Car Buying
In today's fast-paced automotive market, the journey from online browsing to in-store transactions has become increasingly complex.
Going for Gold in Your Service Drive: Prioritize High-Mileage Vehicles
As the world tunes in to watch athletes strive for gold in the Olympics, your dealership can also aim for top performance in your service…
Maximizing Targeted SEO: Putting Consumer Needs in the Driver’s Seat
This article was written by Kenna Smith, a marketing communications intern. Today, SEO is more than a buzzword; it’s a game-changer. Businesses have been working…
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
True Story: Night and Day Service Scheduling
What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?