Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Caddy Credentials: 3 Traits to Look for in a Supportive Partner
There are a lot of factors that go into making a top notch DMS partner. A lot of similarities can be drawn to another type…
Track Your Contracts in Transit With the Heat Sheet
One of the most important metrics you monitor in F&I is your contracts in transit. With ERA-IGNITE F&I Heat Sheet, tracking your funding is simplified.
Breaking Down a Bad Customer Experience and How to Overcome It
How to Overcome Customer Experience Road Bumps in Your Service Drive
4 Ways to Utilize AI and Unlock Your Full Potential
Artificial intelligence improves our lives in so many ways and accessibility and convenience should extend beyond personal time.
Navigating the New Era of Car Buying
In today's fast-paced automotive market, the journey from online browsing to in-store transactions has become increasingly complex.
Going for Gold in Your Service Drive: Prioritize High-Mileage Vehicles
As the world tunes in to watch athletes strive for gold in the Olympics, your dealership can also aim for top performance in your service…
Maximizing Targeted SEO: Putting Consumer Needs in the Driver’s Seat
This article was written by Kenna Smith, a marketing communications intern. Today, SEO is more than a buzzword; it’s a game-changer. Businesses have been working…
