Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Spring Cleaning: De-clunking and De-cluttering in F&I
A year in the life of a dealership is a long time, but it can pass quickly. Before you know it, another fiscal year begins,…
How to make a tech’s job more satisfying? Streamline recon.
Implementing the right tools can not only improve efficiency but can help with employee satisfaction as well.
8 Video Marketing Stats (and What They Mean for Dealerships)
As consumers push for more readily available and dynamic content, here’s some stats to keep in mind about how video advertising could work for your…
A Fixed Ops Focus on an EV-Forward Future
Learn more on the role that EVs play in the industry, and how to better prepare your dealership for these changes in the service drive.
3 Tips to Improve Knowledge at Your Dealership
How can you promote knowledge and training to employees?
Operating Differently in Service: Expanding Capacity with the Techs and…
Three ways you can improve your service efficiency to manage increasing customer expectations and technician shortages.
Dealership Social Marketing Recipe for Success
Since baking (and marketing) isn’t everyone’s forte, we thought we’d share with you four things that can make or break your dealership’s social marketing recipe.
