Sales and F&I
Topics and ideas for improving the car buying experience for customers online, in-store, or both.

Transparency in Sales: How To Build Trust from the Start
For many consumers, dealerships are viewed as untrustworthy, often due to past experiences. Companies like Carvana and Vroom push this perception daily with over-the-top commercials…

Tapping into Used Vehicle Demand Starts with Recon
Industry experts are predicting that used vehicle demand (and prices) likely won’t start coming down until spring 2022 at the earliest.

How to Rebuild Trust With Customers
Any time we face an important choice, we seek support in the people we trust. In the case of purchasing a vehicle – easily one…

Root Canal or Deal Negotiation?
Why is it some car buyers don’t see much of a difference between the two?

Mitigating High Sales Turnover
There has been undeniably high employee turnover across nearly every industry in 2021. The automotive industry has not been spared with of a turnover rate…

5 Steps to Online Retailing
Online retailing surged in 2020, no surprises there. It’s now a huge part of every sales conversation, as more consumers want pieces of the typical…

True Stories: A Better Buying Experience The Second Time Around
Seven years ago, I told the unpleasant story of my first “real” vehicle purchase. But, I learned the warning signs to watch for. Here's a…

The Value of Building a Better F&I Process
If you ask any GSM “What is your sales process?”, they will likely respond with 20 steps each salesperson is trained to complete every single…

4 Car Buying Trends You Need to Know
Nobody saw 2020 coming. It flipped our world upside down in a matter of days, and some of us are still trying to put our…

3 Technology Tips to Help You Adapt to Change
You’ve seen more change to your business in the last year than you have the entire past decade. Not only have you had to adapt…