Sales and F&I
Topics and ideas for improving the car buying experience for customers online, in-store, or both.
Are You Making Mistakes When Pricing Your Inventory?
A dealership’s pricing method rarely coincides with a customer’s desired price point. The main reason: dealerships don’t base their prices on market data! Dealers often…
Work Smarter When Selecting Inventory (4 Tips)
Last month we looked at the decision-making process for advertising in dealerships. This month we turn to the inventory decision-making process, which is often a…
2 Phone Up Processes that Work
$621. That’s how much the average car dealership spends on advertising per new vehicle sold, according to NADA Data 2013. Whether you realize it or…
