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Sales and F&I

Topics and ideas for improving the car buying experience for customers online, in-store, or both.

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How Do You Sell Accessories?

How do you sell accessories? This isn’t a trick question or the intro to Sales 101. It’s a legitimate query, and for dealers, having a

Couple talking

Top 4 Misses In Your BDC

Generating new opportunities is the most important job of the business development center. If you’re not running it correctly, you’ll miss out on numerous opportunities for your

Red apple in sea of green apples

Does personalization affect accessory sales?

One key challenge all dealers face is how to connect with today’s consumer. Consumers are all about personalization. In fact, think about your family’s phones.

Training

4 Tips to Create a Stronger Sales Team

We all know dealerships have a high employee turnover rate throughout every department. According to Automotive News, the sales department has one of the highest

Money symbol on keyboard

Help Your Salespeople Make Hundreds More Per Month

In this industry, if you’re not pulling out all the stops to grow net profits and maximize your customer wallet share on every transaction, you’ll

Exchange money for vehicle

The Closing Profit Gap – Is your dealership ready?

It’s something the industry knew was coming for several years now, and whether your dealership is ready or not, it’s here. It’s the closing profit

Customer holding keys

3 Tips to Meet The Needs of Your Pre-Owned Vehicle Customers

How often do customers leave your dealership to shop elsewhere because your pre-owned vehicle selection wasn’t quite right for them? When these situations occur, do you

Man and woman shaking hands

3 Ways to Personalize Your Customer Buying Experience

In today’s fast-paced world, consumers want quick buying experiences that give them exactly what they need. But a fast car buying experience does not always equate

Group high-fiving

A Surprise Benefit to Selling Accessories

Many dealerships would agree, the most obvious benefit to selling accessories is the profit potential. You might even be able to picture the added OEM bonus money

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Accessory Myth: “Pre-loading is enough for us.”

Our fifth and final accessory myth is a major deterrent when it comes to setting up an accessory department… “I don’t need to sell accessories; we