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Marketing

Best practices and market insights for reaching customers with relevant and timely communications.

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How to Create a Newsletter People Will Actually Read (and Why You Should…

A newsletter, done well, represents your best opportunity to regularly reach a targeted audience with specifically curated messaging – week after week, month after month,

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How to Maintain a Fixed Ops Marketing Strategy Pt. 2

In the second part of this series, we’re going to talk performance indicators. Ready your wrenches!

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Year of Search 2021: Automotive Marketing

Learn what customers searched for in 2021 and how to put it to work for your dealership.

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How to Maintain a Fixed Ops Marketing Strategy Pt. 1

As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips in mind.

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“…But your website says you still have the car?”

According to NADA Data, dealerships spend an average of $321,001 annually on internet advertising. With that price tag, how often are you spending money on