Dealership Wide
Passions, ideas, and opportunities for driving innovation and growth throughout your entire dealership.
How to Make or Break a Deal with the First Contact
I’ve been researching locations for an upcoming family vacation. We’re talking 17 people in one house for a week! Since I’m just researching, I email my…
How to Identify and Sell to 4 Personality Types
Chances are, at some point in your life, you have taken a personality assessment. What did it tell you? Are you laid-back? A worrier? Detail-oriented?…
4 Ways to Get an Angry Customer to Leave a Positive Review
Is all press actually good press? Recently, I typed ‘local mattress stores’ into Google Maps and without leaving the Google page I could view 30+…
Top 10 Don’ts of Dealership Television Ads
What makes a successful TV commercial, one that causes buzz at the water cooler the next day? In the last edition, Bruce Hughes and I reviewed the…
4 Simple Ways Your Dealership Can Stay Top of Mind
Take a look at your showroom floor… there is probably a handful of customers sitting down ready to purchase a vehicle. How many of them do…
Top 10 Do’s of Dealership Television Ads
What makes one television commercial make a product fly off the shelves, while another goes completely unnoticed? It’s not a star actor, top-dollar special effects,…
The Best of 2015 – Top System Tips
The entire Reynolds crew and I would like to wish you the very best this holiday season and good fortune heading into the New Year. To…
In the Age of DVR – How Do You Make an Effective TV Commercial?
DVRs, or Digital Video Recording Devices, have been around for over 20 years. In fact, it is estimated that over 62% of US households have at…
Sending the Email Is Not the Final Step
In the previous three articles we covered best practices to follow before sending an email. Today we’re going to examine best practices for after you…
5 Tips for Taking Fantastic “Meet the Team” Photos of Your…
We’ve all seen “Meet the Team” photos on dealership websites. Why is it a majority of the photos look like mug shots? I sat down…
