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Dealership Wide

Passions, ideas, and opportunities for driving innovation and growth throughout your entire dealership.

Recruits

5 Questions to Ask Your Next Hire

Sometimes it feels like your staff is just moving through a revolving door. You hire someone, and within months, or sometimes even weeks, he or

NADA

3 Challenges Dealers Face…Are Answers Found at NADA?

You’ve seen the news and undoubtedly heard about it already. But I’m going to repeat it againmore than 17 million vehicles sold. 17 million! The

Opportunity sign

The Ground Is Shifting — Again

The past eight years since the recession have put automotive manufacturers and retailers to the test. Overall, they’ve passed with flying colors. The industry sold

Vegas

Adventures Await in Las Vegas

Whether you’re a seasoned gambler, a slot-machine hero, or visiting for the first time, there is always something unique to do in Las Vegas. Hunter

Satisfaction

How to Make or Break a Deal with the First Contact

I’ve been researching locations for an upcoming family vacation. We’re talking 17 people in one house for a week! Since I’m just researching, I email my

Personalities

How to Identify and Sell to 4 Personality Types

Chances are, at some point in your life, you have taken a personality assessment. What did it tell you? Are you laid-back? A worrier? Detail-oriented?

Positivity

4 Ways to Get an Angry Customer to Leave a Positive Review

Is all press actually good press? Recently, I typed ‘local mattress stores’ into Google Maps and without leaving the Google page I could view 30+

Old television

Top 10 Don’ts of Dealership Television Ads

What makes a successful TV commercial, one that causes buzz at the water cooler the next day? In the last edition, Bruce Hughes and I reviewed the

Brainstorming

4 Simple Ways Your Dealership Can Stay Top of Mind

Take a look at your showroom floor… there is probably a handful of customers sitting down ready to purchase a vehicle. How many of them do

Top 10 award

Top 10 Do’s of Dealership Television Ads

What makes one television commercial make a product fly off the shelves, while another goes completely unnoticed? It’s not a star actor, top-dollar special effects,