Dealership Wide
Passions, ideas, and opportunities for driving innovation and growth throughout your entire dealership.
True Stories: “I practically handed him the sale, but he blew…
Purchasing a new vehicle is a big decision not everyone gets excited about. Some people love their current car but realize it is time for…
4 Tips to Better Evaluate References
You’ve collected applications, conducted interviews, and have found the person you believe you want to hire. Time to call up your new hire and give…
How Yelp Can Help
We are living in “The Age of the Customer.” What you do at your dealership matters, but what the customer thinks about your dealership matters…
Paper Cuts and Lost Profits: How to Avoid the Pain — Now
When I talk to dealers today, I’ll inevitably hear a comment about how dealerships are drowning in paper — from Sales, F&I, and Accounting to Service,…
What’s Missing From Your Repeat/Referral Business Strategy?
Every dealership I’ve visited has a strategy for repeat and referral business. The most typical strategies include emails and postcards for service appointments, general check-ups…
Birthday Cards Lead to More Than Well Wishes
A simple birthday card can make a difference. Yet in my experience, most dealerships don’t send birthday cards to customers on a regular basis. Those…
True Stories: “We went out of our way to avoid the local…
Approximately 70 percent of buying experiences are based on how customers feel they are being treated. And, it takes 12 positive experiences to make up…
A Small Change in Email Processes Reaps Big Rewards
What Customers Want Customer expectations are changing rapidly. The old order of customer expectations at a dealership is over and the new order revolves around…
Millennials Aren’t Car Buyers… or Are They?
For the past several years, word on the street has been Millennials aren’t car buyers. They don’t want to buy a car, and most importantly…
Efficiency Series: Don’t Look at the Squirrel
I have a two-year old Goldendoodle who is extremely intelligent. He picks up on tricks very quickly, performing them with ease… until he sees a…
