Dealership Wide
Passions, ideas, and opportunities for driving innovation and growth throughout your entire dealership.
What’s Missing From Your Repeat/Referral Business Strategy?
Every dealership I’ve visited has a strategy for repeat and referral business. The most typical strategies include emails and postcards for service appointments, general check-ups…
Birthday Cards Lead to More Than Well Wishes
A simple birthday card can make a difference. Yet in my experience, most dealerships don’t send birthday cards to customers on a regular basis. Those…
True Stories: “We went out of our way to avoid the local…
Approximately 70 percent of buying experiences are based on how customers feel they are being treated. And, it takes 12 positive experiences to make up…
A Small Change in Email Processes Reaps Big Rewards
What Customers Want Customer expectations are changing rapidly. The old order of customer expectations at a dealership is over and the new order revolves around…
Millennials Aren’t Car Buyers… or Are They?
For the past several years, word on the street has been Millennials aren’t car buyers. They don’t want to buy a car, and most importantly…
Efficiency Series: Don’t Look at the Squirrel
I have a two-year old Goldendoodle who is extremely intelligent. He picks up on tricks very quickly, performing them with ease… until he sees a…
5 Questions to Ask Your Next Hire
Sometimes it feels like your staff is just moving through a revolving door. You hire someone, and within months, or sometimes even weeks, he or…
3 Challenges Dealers Face…Are Answers Found at NADA?
You’ve seen the news and undoubtedly heard about it already. But I’m going to repeat it again…more than 17 million vehicles sold. 17 million! The…
The Ground Is Shifting — Again
The past eight years since the recession have put automotive manufacturers and retailers to the test. Overall, they’ve passed with flying colors. The industry sold…
Adventures Await in Las Vegas
Whether you’re a seasoned gambler, a slot-machine hero, or visiting for the first time, there is always something unique to do in Las Vegas. Hunter…
