Dealership Wide
Passions, ideas, and opportunities for driving innovation and growth throughout your entire dealership.
Don’t Spend Your Vacation Waterlogged
Imagine this scenario: You plan a vacation. You pack and prepare. You’re ready to relax. But do you? Or are you calling the dealership for…
3 Ways to Humanize Your Dealership
A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I…
Shift Your Focus to Accessory Sales
The major issue plaguing car dealerships for the last several years has been margin compression. Dealers have effectively combated this by simply selling more vehicles,…
True Stories: “They put garbage in, and we got garbage out.”
According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That…
“I didn’t know it could do that!”
When I purchased my current car, the last 15 minutes at the dealership had a big impact on me. During those minutes, a dealership employee,…
Gen Z: Should We Be Concerned?
Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.…
Bridging the Sales to Service Gap
In a recent study published by dealerrefresh.com, a whopping 93% of customers surveyed said their salesperson did not take them on a service walk during…
Find the Perfect Technology Match with Downloadable Scorecard
I recently wrote an article about the difficulty of searching for a new technology vendor. I realized many dealerships might not be ready for an overhaul, they…
Communicate Your Value: The Right Branding Makes All the Difference
Every day you set out to manage the best service department possible. That means focusing on customer service, managing your staff, and planning strategically to…
The Rise of Social… Again
By now, you know social media is a great way to promote your dealership online and get your name out there. You’re probably even using Facebook or…
