Dealership Wide
Passions, ideas, and opportunities for driving innovation and growth throughout your entire dealership.
“I didn’t know it could do that!”
When I purchased my current car, the last 15 minutes at the dealership had a big impact on me. During those minutes, a dealership employee,…
Gen Z: Should We Be Concerned?
Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.…
Bridging the Sales to Service Gap
In a recent study published by dealerrefresh.com, a whopping 93% of customers surveyed said their salesperson did not take them on a service walk during…
Find the Perfect Technology Match with Downloadable Scorecard
I recently wrote an article about the difficulty of searching for a new technology vendor. I realized many dealerships might not be ready for an overhaul, they…
Communicate Your Value: The Right Branding Makes All the Difference
Every day you set out to manage the best service department possible. That means focusing on customer service, managing your staff, and planning strategically to…
The Rise of Social… Again
By now, you know social media is a great way to promote your dealership online and get your name out there. You’re probably even using Facebook or…
New Year’s Resolutions to Keep Your Business Growing in 2017
There were signs in 2016 hinting at what’s to come in the industry. We saw the decline, although modest, start to creep in. Historically, automotive…
What Hasn’t Changed for Car Dealers in 2017—and Why It’s…
It was 1917 when the National Automobile Dealers Association was founded to fight a five percent luxury tax on automobiles proposed by Congress. How ironic,…
The RIGHT Technology for Employees Makes All the Difference
Editor’s Note: This article was written by guest author Brett Slaughenhaupt, who was an intern in the Reynolds Marketing Communications department. Brett is a 3rd year English student…
5 Questions to Consider Before Contracting with a New Technology Vendor
Taking the first step in looking for a new technology provider is difficult. Even more difficult, making sure you ask the right questions and take…
