Dealership Wide
Passions, ideas, and opportunities for driving innovation and growth throughout your entire dealership.
Why Your Data Is Wickedly Underutilized
In today’s digital world, your data is your most valuable factor for success, especially your first-party data. But the thing is, there’s potential for it…
Year in Review: Ten Popular Stories from 2024
Take a look at the top Fuel articles and Connected episodes from 2024.
A Lesson in Process and Patience
It was my first Christmas Eve as a parent. Among the piles of brightly colored gifts, I was most excited to give my daughter the classic…
NADA 2025: 3 Reasons Why Reynolds is the Most Excited We’ve Ever Been
Reynolds and Reynolds President, Chris Walsh, shares three reasons why he’s more excited for NADA 2025 than ever before.
Year-End Strategies to Keep Customers and Employees Engaged
The closing months offer a pivotal time to strengthen relationships with those who matter most: your customers and your employees.
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Harvesting Profits: Autumn Opportunities in Your Service Drive
As leaves begin to fall and jack-o’-lanterns light up porches, your service drive faces its own set of tricks and treats.
A Seamless Connection between Sales and Service
By fostering a seamless connection between these sales and service, you can create a holistic customer experience that not only drives sales but also ensures…
Tips You Can Learn From Free Agency To Help With Customer Retention
When it’s the offseason for a sports league, it can be a dull time for fans. However, free agency can add some excitement, as it’s…
